The SCHUFA Realm
The SCHUFA Realm
The SCHUFA Realm is a fully yellow, monochrome world — reduced in form, precise in function. Its clear visual structure ensures strong recognition and consistent execution across all touchpoints.
SCHUFA AG
_CASES
On the path to a B2C brand:
Minimalist. Personal. Growth-driven.
On the path to a B2C brand:
Minimalist. Personal. Growth-driven.
SCHUFA AG
After three campaigns: the next step in growth
Following the social media successes of #SCHUFAklärt and #SCHUFAOffice, SCHUFA continues to evolve its communications consistently — shifting from high-impact standalone campaigns to a scalable brand-performance setup across the entire funnel.
The goal was more than awareness or likability: sustainable growth.
Building trust, activating usage, and measurably extending brand impact.
- Campaigning
- Storytelling & Experience
- Video & Post Production
- UX/ UI Design
“Tim Oliver Schultz perfectly manages to inform while simultaneously conveying the positive feeling of being in control of your finances.”
Calm communication. Strong impact.
Calm communication. Strong impact.
Instead of loud staging, we chose calm, explanatory communication — not to reduce attention, but to leverage trust as a conversion driver.
The space becomes a metaphor for transparency, control, and security. This creates a brand perception that doesn’t just appeal, but prompts action.
“The campaign is deliberately restrained. SCHUFA is portrayed as a quiet enabler — unobtrusive, yet reliable.”
Media planning & activation
CTV as a growth lever
Instead of short-term social spikes, we positioned CTV as the central lead medium. Complemented by YouTube and display, this created a setup that intelligently connects reach, frequency, and repetition. Brand building was not treated in isolation, but directly linked to performance goals: attention in the upper funnel, trust in the mid funnel, and activation in the lower funnel.
Brandformance in practice
The case shows how brand building and performance reinforce each other. A clear point of view, a consistent brand world, and a well-structured media funnel form the foundation for sustainable growth.
SCHUFA is not reinvented — but made newly tangible.
For people. And for growth.
